Opinions expressed by Entrepreneur contributors are their own. Long gone are the glory days in which posting to your Facebook business page would mean reaching the majority of your followers. Even as ...

It can take some tinkering to choose the right specifications for your campaign though, and you’ll want to either closely monitor the results of engagement and likes or have someone do it for you.

You can create a Facebook business page to grow your brand and expand your reach. It's easy to customize your Facebook business page with photos, a call to action button, publishing tools, and more.