Google has been circling around dropping the Pixel 9 price with surprise vouchers and enhanced trade-in prices in recent weeks. But the company has finally, officially, slashed the price of its flagship phone in an early Black Friday sale.

The announcement only appears on the U.K. shop for now, alongside a countdown to the start of the sale. Google says that the Black Friday shopping period will last from November 12th until December 3rd, which extends way the sale way before and beyond the actual shopping event.

The Pixel 8a exists for those who feel regular Pixel phones are simply too expensive. Instead of needless premium materials like a glass back, plastic is used here, not only keeping costs down but also weight,