The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Search marketing company NetElixir has launched a paid-search recommendation engine for agencies that company executives say reduces the time to less than an hour per week to manage dozens of accounts ...

Five years ago, pay-per-click (PPC) advertising more or less did what it said on the tin: you paid for each click. The principle was the more money you chucked at it, the more clicks you got and the ...

A federal judge in San Francisco presiding over a human rights lawsuit against Chevron by a Nigerian protester has ordered the oil company to stop running a Google AdWords campaign directing Web users ...

With the introduction of its ‘enhanced campaigns’ Google is moving towards understanding the context of a search, rather than targeting by device and keyword. Google ads are now targeted by situation, ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Among the new features are extensions that provide information such as links, phone numbers and call bid adjustments which gives advertisers control on how the call option appears in search ads.

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes Once you bid on a keyword, your ad ...