There will be a new logo on the Cleveland Cavaliers' jerseys when they take the court next season: the Goodyear wingfoot logo. The tire company, founded and headquartered in Akron, Ohio, signed a ...

CLEVELAND, Ohio -- The Cavaliers will receive more than $10 million annually through a new partnership in which Goodyear Tire and Rubber Company will place its Wingfoot logo on new, Nike-designed team ...

The Cleveland Cavaliers will wear ads featuring the Goodyear Tire and Rubber Company's Wingfoot logo on their game jerseys starting next season. Bloomberg first reported the deal in February about the ...

AKRON—Goodyear's "Wingfoot"—the company's corporate symbol for the past 120 years—is taking on a new role as the central character in a new advertising and promotional campaign. The new campaign, ...

The Cleveland Cavaliers will partner with Goodyear on a logo sponsorship deal that will place the wing-foot logo on the Cavaliers jersey beginning in the 2017 season, according to a report from ESPN.

The Cleveland Cavaliers agree to jersey sponsorship deal with the Goodyear Company for the 2018 season. The relationship between the Cleveland Cavaliers and the Goodyear Tire and Rubber Company just ...

NBA teams are going to begin a three-year pilot program next season where advertisements will be featured on jerseys, and the Cleveland Cavaliers have reportedly signed a deal to join the fun.

The Cavaliers will roll with Goodyear next season. The defending NBA champions on Monday announced a multiyear corporate sponsorship deal with Goodyear that will have the players wearing the tire ...