Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides ...

About Gmail-sponsored promotions Gmail Sponsored Promotions are advertisements that appear on users' Gmail account in their inbox and above their email.

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns.

This week on the Magnet Minute, Amy shares some advice on ways to re-work your email marketing strategy to ensure getting optimum results with Gmail’s new Tabs system. Gmail Tabs essentially ...

Google is rolling out a powerful unsubscribe feature in Gmail that gives users more control—and marketers a reason to rethink their strategy.

"As a marketer, and one who works for a digital marketing agency that manages a lot of CRM programs for a lot of clients that includes a lot of email, Priority Inbox both excites me and scares ... me, ...

Is your Gmail inbox overloaded with promotional emails and newsletters eating into your free 15GB storage? Instead of ...

If you're one of Gmail's 350 million users, you know how vigorously the service defends your inbox from unwanted email. Obvious junk goes to the spam folder. But that's not all. In addition to ...

Google is facing a fresh privacy complaint in Europe over ads it inserts into its Gmail email service in the guise of emails.