When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

This workshop offers an overview of qualitative research methods. It discusses the difference between qualitative and quantitative research, the different types of qualitative research (including ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Analyzing your financial reports should go beyond looking at bottom-line numbers if you want to get the truest picture of how your spending is affecting your profits. Just because an expense doesn't ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Amanda Jackson has expertise in personal finance, investing, and social services. She is a ...