Amid another turbulent year for the ad industry, plenty of engaging and compelling work was made. Here’s our ten favourite campaigns of the year ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

Across the UK and Europe, campaign groups are pushing for limits on fossil-fuel ads in public spaces. But even ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

The U.S. ad business in July scored its biggest job gains in a year, while the overall economy added just 73,000 jobs. Among today’s creative highlights, Bumble announces a new influencer partnership; ...