In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Learn how to optimize conversion rate, average order value, and cart abandonment to drive sustainable ecommerce growth.

Many brands want to see their ads rank at the top of Google and have a great conversion rate. But this can be a challenge for brands. Understanding the impact of these two metrics, and how to think ...

Marketers are constantly looking for ways to improve “performance” in their marketing campaigns. Specifically in digital they look at KPIs (key performance indicators) such as click through rates ...

Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce. The ...

Understanding how to maximize the revenue generated from your website is the dream of most entrepreneurs. Website conversions are those macro or micro actions we want every visitor to take. They range ...