In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by immediate numbers that sometimes we forget to take a ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Opinions expressed by Entrepreneur contributors are their own. Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

If you work in digital marketing, you might not normally think of B2B PPC (that is, pay-per-click for business-to-business campaigns). Most digital marketers think of PPC as a B2C ...

Although Facebook is a powerful platform for building awareness of your product or service, it can be a huge waste of ad dollars if you use it haphazardly in pursuit of conversions. I’ve found that ...