It is essential for marketers to understand which situational and individual factors influence how retirees evaluate age-related labels and which age-related labels (e.g., “Retiree,” “60+,” or “Senior ...
The Scripps Gerontology Center mourns the recent death of Robert C. Atchley. Bob led the center for more than two decades. He was a pioneer in the areas of retirement research, continuity theory, and ...
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