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Coke’s huge AI ad used 70,000 clips and still flopped

Coca-Cola’s latest holiday ad, launched on November 5, 2025, was a grand experiment in the use of artificial intelligence for creative visual generation. Despite the involvement of a hundred-strong ...
Forbes

Coke AI Ad Tests Consumers’ Trust In New Advertising Era

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...
Forbes

Coke’s AI Ad Isn’t Just Marketing. It’s Corporate Communications.

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...
TheWrap

How Coca-Cola Made Its AI Christmas Ad With 5 Specialists Tackling 70,000 Clips: ‘Beyond Simple Prompting’ | Video

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...