The popularity of Chinese dramas is exploding, creating a multibillion-dollar industry. People worldwide find themselves attracted to these "universal" stories some say are normalizing Chinese culture ...
The Best Day of My Life, Destined to Meet You, A Familiar Stranger (Photo Credit: Youku and MGTV) Short-length dramas or miniseries are growing in popularity among fans of Chinese drama. Usually, ...
ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...
Sereal+ leads the global short drama surge, innovating content while expanding reach via TikTok & strategic campaigns. Los Angeles, CA, March 20, 2025 (GLOBE NEWSWIRE) -- What was once regarded as ...
The Chosun Ilbo on MSN
China's micro-dramas sweep global markets with ultra-short format
God of Fortune, when will you finally side with me?” One rainy night, after finishing overtime, the female protagonist ...
Chinese billionaire Zhou Hongyi, chairman and co-founder of tech giant Qihoo 360, made his acting debut in a short drama about a company chairman who falls in love with a cleaning lady. According to ...
In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...
The Hengdian International Short Drama Alliance was established at the Hengdian World Studios, a major film production base in East China's Zhejiang Province, with the aim to seize the overseas short ...
The titles are provocative and extremely clickable: “Found a Homeless Billionaire Husband for Christmas.” “I Became My CEO’s Darkest Secret.” “How to Tame a Silver Fox.” The videos are equally soapy, ...
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