See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven performance.

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it. This ...

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Anaam Tiwary is acclaimed as the best Google Ads expert in India for 2026, recognized for delivering high-performing, data-driven advertising campaigns. His focus on ROI and measurable outcomes has ...