The wheels are in motion for a long-term partnership between French automaker Bugatti and Swiss watchmaker Jacob & Co. Last week, the two companies announced they would be joining forces to create ...

Bugatti is officially in the smart wearable business after teaming up with Austria’s VIITA watches to design what the carmaker believes is the world’s most luxurious smartwatch. If you pre-order from ...

Famed New York jewelers Jacob & Co. has not revealed the pricing for the timepiece, but it certainly beats waiting until 2029. If you ask a room of car enthusiasts and fanatics if they would want the ...

The Bugatti brand is usually associated with high-performance automobiles, but it's now attached to three premium smartwatches, too. Bugatti has teamed up with wearables manufacturer VIITA to produce ...

Real estate mogul and car collector Manny Khoshbin is the embodiment of living lavishly. After having worked very hard to get to where he is, he’s enjoying some unique cars, vacations, and now, ...

Jacob & Co. is firing on all cylinders heading into 2022. The company has unveiled a $1.5 million Bugatti Chiron Blue Sapphire Crystal watch—the result of a year-long collaboration between the two ...

In early 2019, Bugatti ended its 15-year watch partnership with Swiss watchmaker Parmigiani Fleurier and inaugurated a new collaboration with New York watchmaker and jeweler Jacob & Co. — the latter ...

Last August, Bugatti unleashed a souped-up version of its Chiron supercar on the Ehra-Lessien test track in Germany, with factory test driver Andy Wallace behind the wheel. Epic does not begin to ...

The latest collab is different in that it emulates the actual automotive machinery. The 52 mm black titanium case evokes the exterior of the Tourbillon, with the front grille flanked by two cooling ...

Bugatti is using the new Tourbillon to reset what a modern hypercar cabin should feel like, and its interior concept goes in ...

So you want a Bugatti, eh? If you ask a room of car enthusiasts and fanatics if they would want the chance to own a Bugatti, there is a good chance that a majority would say yes. However, two barriers ...