Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically ...

“I am filled with immense pride and gratitude as a I reflect on the collaborative journey we have undertaken to articulate a new mission and vision statement for New Jersey City University,” Interim ...

SCHRIEVER AIR FORCE BASE, Colo. — The 50th Space Wing has a new mission. No not a new satellite this time, but a new mission statement along with a new vision statement. Col. Wayne Monteith, 50 SW ...