Marketing automation isn't a set-it-and-forget-it discipline for B2B marketers. Companies struggle to perfect their craft, but generally witness speedy return on investment. Our team tests, rates, and ...

The acquisition adds marketing automation, customer engagement, and account-based marketing expertise, completing Mod Op’s ...

B2B marketers largely adopt marketing automation throughout their leads process. According to a recent Regalix study, 79 percent of global B2B marketers are implementing marketing automation. Another ...

B2B marketers who are looking for truly effective ways to enhance marketing performance should consider employing strategies that consist of more than simply defining their target audiences or ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

Why should businesses use marketing automation? Modern B2B marketers often have to deal with many moving parts, including content marketing, social media engagement, email campaign management, and SEO ...

B2B Marketers are witnessing a rapid snowballing of digital platforms that can influence the overall customer journey. The emergence of these platforms has made it increasingly difficult for marketers ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

Search Engine Land » Digital Marketing Buyer’s Guides » B2B Marketing Automation Platforms 2014: A Buyer’s Guide Chat with SearchBot Please note that your conversations will be recorded. Table of ...

Companies that are challenged by marketing automation (MA) deployments will be happy to learn that they're not alone. Sixty percent of companies struggle to find the resources necessary to ...