LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

Who knew the next entry in the Avatar franchise would be a car instead of a film? That’s right, the mastermind behind the modern sci-fi classic, James Cameron, took a break from filming the ...

Mercedes-Benz debuts a futuristic four-seat eco-friendly concept car at CES designed to promote sustainability as part of its "Ambition 2039" Initiative. By Jon Alain Guzik Avatar, one of the most ...

Mercedes-Benz is demonstrating a new brain-computer interface that allows passengers to control the features of its futuristic VISION AVTR concept car with their minds at the Munich Auto Show. The ...

Mercedes-Benz attempts to portray the "art of creating desire" with a strategic co-promotion campaign with the upcoming movie "Avatar: The Way of Water." To kick things into gear, the car manufacturer ...

Unlike other tentpole promo partner campaigns, the filmmaking team behind Avatar 2, read director James Cameron and producer Jon Landau, were intimately involved here. And while this is a shorter list ...