The company wants to boost engagement through personalized recommendations.

Is the recent sale a sign that Amazon could be near its peak?

SAN FRANCISCO, July 23 (Reuters) - Jeff Bezos has identified a new, high-profile platform to help showcase the hundreds of billions of dollars Amazon (AMZN.O), opens new tab has bet on artificial ...

Amazon founder Jeff Bezos says the company's custom AI chip business is poised to become its next "pillar," joining Marketplace, Prime, and AWS as one of Amazon's foundational businesses as the tech ...

Jeff Bezos has urged a Prime Video redesign to spotlight AI capabilities, leading to the ambitious Lighthouse project emphasizing personalization and innovation.

Jeff Bezos filed to sell $4.1 billion in Amazon stock after a record rally. Here's what the planned transaction means for ...

Is this the end of Amazon?

With Jeff Bezos personally pushing the overhaul, Prime Video is being recast as Amazon’s most visible test of whether AI can make entertainment feel less crowded and more tailored to each viewer.

It's difficult to know for sure the stocks that Jeff Bezos is buying, because the tech industry icon does not publish his ...

TECH BILLIONAIRE Jeff Bezos is reportedly closing in on a deal to buy a minority stake in Liverpool. The Amazon founder is ...