This includes deactivating the ability to add new reviews for businesses found to be using fake reviews, and deleting all existing reviews for at least six months if they repeated

The UK has reached an agreement with Google to counter fake reviews, with the internet giant committing to several remedies.

Google pledged to crack down on fake online reviews with tougher punishments for rogue reviewers and businesses that try to profit from them, British regulators said Friday following an investigation.

Google will do more to tackle fake reviews, including sanctioning UK businesses and people involved in manipulating star ratings, Britain's competition regulator said on Friday following a lengthy investigation.

Businesses which boost their star ratings will have warnings attached to them - fake reviewers will be banned.

The Competition and Markets Authority said Google will crackdown on bogus reviews following an investigation over allegations the company may have violated consumer law by failing to take "sufficient action to protect people from fake reviews.