Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Sportskeeda3d
Who is Santino Pietrosanti? Jaguar brand director’s DEI speech goes viral amid rebrand commercial backlash
In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...
BizPac Review2d
‘Soon you’ll see things our way’: Jaguar warns those not onboard with its DEI agenda
"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.
D'MARGE3d
Jaguar New Logo Disaster Signals A Falling Automotive Icon, Undone By Unnecessary Wokeness
To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...
New York Post4d
Elon Musk and others pile on mocking luxury car brand’s ‘woke’ new ad: ‘Bud Light 2.0’
Speaking at an LGBTQ awards show last month, Jaguar’s head of brand strategy Santino Pietrosanti pulled back the curtain on the company’s changing culture — and bragged about implementing a ...
Yahoo Finance4d
Backlash as diversity activist champions controversial Jaguar rebrand
Santino Pietrosanti, a leading Jaguar brand executive, has backed efforts to push the century-old company in a new direction despite fears it could alienate traditional customers. He said in a ...