For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...
The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...
Jaguar's managing director has defended its recent rebranding ad and has called out some of its online critics for spreading "vile hatred" and "intolerance". Rawdon Glover told the Financial ...
Jaguar managing director Rawdon Glover said taking new cars off sale was “intentional” as it looked to create a barrier between the old models and the new-look Jaguars. He said: “From a ...
A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...
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