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Jaguar unveils new logo and look as it prepares its electric futureThe British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to ...
A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...
Jaguar's managing director has defended its recent rebranding ad and has called out some of its online critics for spreading "vile hatred" and "intolerance". Rawdon Glover told the Financial ...
Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...
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