Jimmy Fallon isn’t worried about his bizarre Macy’s Thanksgiving Day Parade performance, purportedly believing it’s good publicity for his new holiday album. The “Tonight Show” host, 50, was roasted by fans after wearing sunglasses during the parade, despite the rainy weather.

The Macy’s Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers Thursday across linear and digital platforms, which is up 10% from last year’s 28.