Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...
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A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy ... and some of the world's fastest ever production ...
" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...
That’s why it’s a bit risky.” Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on its rebrand. A spokesman for Jaguar Land ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
It’s a very risky but intriguing journey until we see the product—and how that new brand identity really works in the new cars. Will Bosanko, managing partner, Brandpie Jaguar’s rebrand is ...
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...
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