Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Whether you're into cars or not, you'll most likely be able to identify a Jaguar: Just spot that emblem of a leaping wild cat ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

A photo taken on February 6, 2013 shows the "Jaguar" emblem on ... The elite, sleek cars that everyone thinks are cool?

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar pounces on new logo and ‘delete ordinary’ slogan - Carmaker says mix of lower case and upper case letters reflect ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Luxury carmaker Jaguar has unveiled a bold new brand identity ahead of its transition to an all-electric lineup by 2026. The ...