Coca-Cola's latest AI-generated ad has ignited controversy online, raising questions about creativity and ethics in ...
When the model was first announced these generated clips could be vaguely “beyond a minute” in length, but Google doesn’t ...
Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...
Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered ...
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...
Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...
The ad rushes through its shots so quickly that viewers barely have time to process what’s unfolding on the screen.