Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...

Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...

"The Coca-Cola Company has celebrated a long history of capturing the magic of the holidays in content, film, events, and ...

Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

How do you know when something is really taking advantage of AI technology, and when it’s you that’s being taken advantage of ...

The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the ...

Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...

The ad rushes through its shots so quickly that viewers barely have time to process what’s unfolding on the screen.

If Google knows all about you, then everyone should, says the Justice Department, AI Coke Commercial Lambasted ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...

Labelled by the company as made with “Real Magic AI”, the ads follow a fleet of Coca-Cola trucks making their way across ...