Chinese electric vehicle manufacturer BYD is intensifying its role as a dominant force in the global automotive industry. A leaked internal email suggests the company plans to deepen its price war

BYD insists price reduction requests can be negotiated and are not mandatory. The leading Chinese EV maker is on track to sell 4 million vehicles this year. Smaller automakers struggle to survive as China’s EV price wars continue to intensify.

China’s top maker of electric vehicles (EV) wants to pay a lot less for car parts in the new year, a demand that signals there is no end in sight to a vicious price war nor economic gloom marked by lower wages and uncertain prospects.

BYD Co. has asked suppliers to accept price cuts next year in a signal the Chinese electric vehicle maker is preparing for the brutal price war in the world’s biggest auto market to intensify.

According to a leaked letter circulating on social media yesterday, BYD has asked its suppliers to accept price cuts

A BYD solicitou a fornecedores que aceitem cortes de preços no próximo ano, em um sinal de que a montadora chinesa de veículos elétricos se prepara para a intensificação da brutal guerra de preços no maior mercado automotivo do mundo.

Chinese electric vehicle maker BYD , has requested price cuts from dozens of its suppliers, state-owned news outlet Yicai reported on Friday citing unidentified sources.

Some Chinese parts suppliers have expressed their dissatisfaction over a recent request from BYD to cut their prices by 10% starting next year, saying any