Blass is one of the best leakers in the smartphone game, so that – coupled with how authentic the poster looks and that we’ve heard January 22 as a possible date several times previously – leaves us in little doubt that this will be the Samsung Galaxy S25 release date, but the image on the poster is interesting.

For some context, Samsung's upgraded Bixby assistant is an AI experience powered by a custom Large Language Model (LLM) to deliver AI experiences similar to Google Gemini or ChatGPT by OpenAI. However, this brand-new AI assistant is currently exclusive to the Galaxy W25 and W25 Flip in China.

Samsung has been trying to make Bixby a thing for almost eight years now, with absolutely no success whatsoever. Alexa and Siri may be household names, but Bixby has long been considered something of a joke at best.