Apple's latest iPhone 16 faces unexpected sales challenges despite new AI features. Pre-sale estimates show a decline ...

Apple CEO Tim Cook said the company’s Apple Intelligence AI tools would “supercharge” the iPhone 16 when he introduced the ...

Apple has released the AI-powered version of its latest mobile operating system, iOS 18.2, to its public beta users. The ...

Apple snapped out of a recent iPhone sales slump during its summertime quarter. That's an early sign its recent efforts to ...

Apple customers starting on Wednesday can go to Apple stores for sessions on Apple Intelligence — the company's suite of AI ...

Some developers and public beta testers can now share lost AirTags and other device information with others to find the item.

Apple CEO Tim Cook talked about early iPhone 16 demand and said iOS 18.1 with Apple Intelligence was adopted twice as fast as ...

Apple CEO Tim Cook said the company’s Apple Intelligence AI tools would “supercharge” the iPhone 16 when he introduced the ...

Wall Street is hyperfocused on Apple's guidance to see if AI features are driving consumer demand for the iPhone 16 lineup.

After Apple announced its latest quarter earnings, AAPL shares dropped 2% after hours. It was a good sign that investors ...

For Apple, the formula is a little different – there’s the standard iPhone and its bigger Plus sibling, plus (hah) two other ...

Apple's rivals Microsoft (MSFT.O) and Meta (META.O) both said this week they expect continued increases in spending to support their AI strategies. Apple said payments for property and equipment - a ...