The 2025 Prime Day dates were released on June 17, with early deals to shop. Official Prime Day deals will go live starting on July 8 at 3 a.m. ET. You can expect a number of electronics, kitchen gadgets and more to get slashed prices during the four-day event.

For those without a Prime membership, Prime Day is Amazon’s massive sales event, featuring thousands of discounts on tech devices, beauty products, and home goods for a limited time. Here’s everything we know (so far) about what Amazon has in store for Prime Day 2025 that takes place this month.

In the US, anyone can join Prime for $14.99 per month or $139 per year, with a zero-cost 30-day trial also available for eligible new users which unlocks every free perk we're discussing, and provides access to the Prime Day sales from July 8-11.