Alexandre Arnault, a son of Chairman Bernard Arnault, is being elevated to deputy CEO of the luxury group’s vast wines-and-spirits division.

Alexandre Arnault, Bernard Arnault’s 32-year-old son, will join Guiony as deputy chief executive at Moët Hennessy from the start of February. Alexandre Arnault has spent the past few years in the US as a senior executive at jeweller Tiffany, which LVMH bought for $15.8bn in 2021.

Alexandre Arnault, currently serving as executive vice president of product, communications, and industrial at Tiffany, will assume his new responsibilities as deputy CEO of LVMH’s wines and spirits division. This move, effective from 1 February 2025, will see him working closely with Jean-Jacques Guiony.

LVMH appointed new divisional leaders in a reshuffle that returns one of billionaire founder Bernard Arnault’s sons to the luxury conglomerate’s Paris headquarters from New York-based jeweler Tiffany & Co.

LVMH has appointed Alexandre Arnault, son of CEO Bernard Arnault and executive at Tiffany, as deputy CEO of its wines and spirits division in a round of leadership shake-ups.

LVMH has moved its veteran finance chief to lead wine and spirits business Moet Hennessy and brought in Alexandre Arnault, a son of the luxury group's billionaire owner, to work with him as it strives to turn round the underperforming unit.