Equifax Acquires Rapid Reporting Verification - Chief Marketer
WEBNov 4, 2009 — By Chief Marketer Staff. Wednesday, November 4, 2009. Equifax Inc. has acquired Rapid Reporting Verification Co. Rapid Reporting offers IRS tax transcript information and social security number authentication services. Equifax will pay $72.5 million in cash for the company. Equifax will use Rapid Reporting capabilities to boost its …
Chief Marketer - The Global Information Portal for Modern …
WEBChief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands with an aggregate audience topping 1.1 million readers.Our content team scans the marketing universe and connects the dots between all of the marketing disciplines to forecast trends and educate marketers on what’s next and what the implications will be for their careers and their ...
Wal-Mart Launches New Marketing Slogan - Chief Marketer
WEBFriday, September 14, 2007. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economic study by Global ...
Six Steps to a Successful Product Rollout - Chief Marketer
WEBNov 7, 2005 — As for the six steps to a successful rollout: Step 1: Find and identify the consumer insight. The key to finding a big new insight is understanding consumer needs and wants as well as how they view and use the product category in question. Trying to “sell the consumer” on your views is seldom successful; listening to consumers’ language ...
Top Trends in Audio Branding - Chief Marketer
WEBFeb 1, 2018 — Here’s a look at 10 audio trends to watch in 2018. Alexa Skills and the Voice Experience. With over 15 million Amazon Echo devices shipped and 244 million projected by 2022, Alexa is the most disruptive technology since the iPhone. While Google Home with Assistant and Apple Homepod with Siri trail behind, Alexa leads the pack in brand ...
CM200: Recognizing the Top 200 Marketing Agencies of 2021
WEBOct 2, 2020 — Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
PROMO 100: The Top 25 - Chief Marketer
WEBJun 1, 2005 — Seismicom, San Francisco. 23. RedPeg Marketing, Alexandria, VA. 24. Colangelo Synergy Marketing, Darien, CT. 25. EMAK Worldwide, Los Angeles. Momentum Worldwide tops the PROMO 100 ranking of the top 100 promotion marketing agencies, published today by PROMO Magazine. Momentum took the No. 1 slot with estimated 2004 net revenues of $81 million ...
Understanding How Macro and Micro Forces Influence Marketing
WEBMonday, June 20, 2016. B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.
7 Digital Marketing Trends to Consider for 2020 - Chief Marketer
WEBNov 4, 2019 — Here are seven key digital marketing trends that you should consider investing your time and resources in to succeed in 2020. 1- The Ascent of Social Influencer Marketing. Influencers used to be huge celebrities or “internet celebs” with millions or hundreds of thousands of followers. But now, companies …
Understanding and Addressing Your Client’s Needs
WEBAug 7, 2007 — The confidence we have in understanding the need helps us decide how specific we can get in addressing the need. While the details of the interaction vary widely based on the nature of the company, the process itself is easily summarized. Discovery – Understanding the Need. The companies we work with usually fall somewhere in …